Selected Work & Growth Frameworks
Practice projects and frameworks that show how I approach local search, AI content and paid acquisition. They are shown as methods, not client results, and no figures are invented.
Ambur Retail & Service Local SEO Growth Framework
Objective
Local businesses in Ambur frequently lose potential in-store visits and phone inquiries to unoptimized Google Business Profiles and missing local citations.
Strategy
A comprehensive local search blueprint designed for retail, healthcare, and dining establishments in Ambur, Tamil Nadu to compete for Google Maps visibility.
Execution
Designed a complete GBP audit checklist, Geo-targeted service area clustering, structured LocalBusiness Schema markup, and a systematic customer review process.
Outcome (design intent, not a client result):
- ✓Optimized Google 3-Pack ranking strategy
- ✓Full LocalBusiness & GeoCoordinates Schema architecture
- ✓Standardized NAP (Name, Address, Phone) citation blueprint
AI-Powered B2B Topical Authority Architecture
Objective
Producing in-depth, search-intent-aligned educational articles typically takes weeks of manual drafting, leading to slow organic indexation.
Strategy
A high-speed semantic content production framework that combines AI research with human editorial oversight to build topical dominance in niche markets.
Execution
Built a multi-stage prompt workflow using Claude and ChatGPT to analyze Google Search intent, generate detailed outlines, extract direct-answer snippets for AEO, and apply strict editorial fact-checking.
Outcome (design intent, not a client result):
- ✓Shorter path from search-intent research to reviewed draft
- ✓Structured Q&A format built specifically for Google Featured Snippets
- ✓Entity-rich writing without keyword stuffing
High-Intent PPC & Meta Advertising Funnel Architecture
Objective
Businesses often burn paid ad budget on broad keywords or broad social boosts with no clear conversion attribution or retargeting loop.
Strategy
A dual-engine paid acquisition system combining Google Search Ads (for immediate high intent) and Meta Retargeting (for brand recall and conversion recovery).
Execution
Constructed tightly themed search ad groups with exact/phrase matches, strict negative keyword exclusion lists, and dynamic Meta video retargeting funnels driving to dedicated landing pages.
Outcome (design intent, not a client result):
- ✓Designed to cut non-converting click spend
- ✓Full-funnel attribution via GA4 and Meta Conversions API
- ✓Designed for predictable Cost-Per-Acquisition (CPA)
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